Languages in International Business: A Practical Guide - Couverture souple

 
9780340567906: Languages in International Business: A Practical Guide
Couverture souple
ISBN 10 : 0340567902 ISBN 13 : 9780340567906
Editeur : John Murray Learning, 1992

Synopsis

More and more companies and individuals are realising that to compete effectively abroad, they need to address the problems of spoken and written language/culture barriers. The existence of such problems is an indication of market opportunities - or threats. There has also been a proliferation of providers promising to meet the language-training and translation needs of these companies. This book offers practical advice for all those involved in this area and equips the reader with the tools to make informed decisions about how to develop an integrated and high quality language strategy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

More and more companies and individuals are realising that to compete effectively abroad, they need to address the problems of spoken and written language/culture barriers. The existence of such problems is an indication of market opportunities - or threats. There has also been a proliferation of providers promising to meet the language-training and translation needs of these companies. This book offers practical advice for all those involved in this area and equips the reader with the tools to make informed decisions about how to develop an integrated and high quality language strategy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Murray Learning
Date d'édition
1992
Langue
anglais
ISBN 10 
0340567902
ISBN 13 
9780340567906
Reliure
Broché
Nombre de pages
256
Éditeur
Embleton Doug, Hagen Stephen
Coordonnées du fabricant
non disponible
Personne responsable
non disponible