This work provides a behind-the-scenes analysis of the world's major entertainment industries. Focusing on the recording industry personnel who often remain invisible behind the star names and audience styles, it challenges the simplistic assumption that pop music is merely determined by corporate interests, and argues against writers who portray the music business as a cultural assembly line. Drawing on extensive interviews and research within the industry, Keith Negus describes how artists are discovered, how recordings and videos are produced, and how artists are promoted through radio, television, magazines, clubs and personal appearances.
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A sophisticated, comprehensive and engaging discussion of the pop music scene....Negus writes with the critical tone of a scholar and the passion of a pop music fan. Absolutely essential reading for anyone who wants to know how the popular music industry really works. (James Lull, Editor, Popular Music and Communicatio)
....clearly written and well-argued....I recommend the book as a whole as an entertaining, informative, and very valuable addition to popular music studies. (Newsletter of the Institute of Popular Music)
'Producing Pop' provides a fascinating behind-the-scenes analysis of one of the world's major entertainment industries. Focusing on the contribution of recording industry personnel, it challenges the simplistic assumption that pop music is merely determined by corporate financial interests, and argues against writers who portray the music business as a cultural assembly line.
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