Successful Direct Mail in a Week - Couverture souple

Ferdi, Liz

Couverture souple

ISBN 10 : 0340627417 ISBN 13 : 9780340627419

Editeur : John Murray Learning, 1995

Synopsis

Although direct mail can cost a lot less than press or television advertising campaigns, the cost per individual reached is far higher. This text shows how to select the right prospects and how to improve response with design and writing techniques. The book covers such topics as the benefits of testing; list selection and preparation; impact, the right benefits and offers; getting a response, copy and design techniques; production checklists for artwork and print; and handling mailout and responses.

Détails de l'édition

• Éditeur: John Murray Learning
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0340627417
• ISBN 13: 9780340627419
• Reliure: Broché
• Nombre de pages: 96
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible