Articles liés à Advertising

Advertising - Couverture souple

Bunting, Sandra Cottier

 
9780340631577: Advertising

Synopsis

This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.

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Présentation de l'éditeur

This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.