Approaches to Audiences: A Reader - Couverture rigide

Couverture rigide

ISBN 10 : 0340692243 ISBN 13 : 9780340692240

Editeur : Hodder Arnold, 1998

Synopsis

The study of mass media audiences has produced much influential media studies work. This reader brings together some of the articles and chapters which represent key steps in our understanding of media influence. It offers an overview of the major traditions of research and presents summaries of work written specially for this volume. Part One looks at the impact and influence of the media on society, and Part Two looks at studies of the individual in the audience. The final part looks at audiences in the perspectives of cultures, communities and families.

A propos du livre

Présentation de l'éditeur

The third in a series of internationally acclaimed readers in media and communication, 'Approaches to Audiences offers a comprehensive survey of contemporary academic research along with a brief account of its history and development . The main themes include social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, families and households. Each of the three sections presents a group of key studies on the relevant topic, followed by a specially commissioned critical analysis written by a distinguished scholar. Audience research ranges from the study of individual impacts to wider social/global influences. Students and researchers alike will find this book an essential up to date guide to the state of the field today.

Détails de l'édition

• Éditeur: Hodder Arnold
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0340692243
• ISBN 13: 9780340692240
• Reliure: Relié
• Nombre de pages: 329
• Éditeur: Dickinson Roger, Linne Olga, Harindranath Ramaswami
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible