Articles liés à Understanding Strategy in a Week

Understanding Strategy in a Week - Couverture souple

Norton, Bob; Irving, Ray

 
9780340724941: Understanding Strategy in a Week

Synopsis

Strategy is about direction - not directiveness - for all organizations and their units, from the largest company to the smallest school. This is an expose of the past, present and future of strategy. It covers: how strategy has changed, what it is and what it isn't; what strategic models do and what they don't; what leading management thinkers say about strategy; the difference between strategic thinking and strategic planning; case studies of strategies great and small; developing a strategy in tune with the market; and key elements in turning strategy into action.

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Présentation de l'éditeur

Your step-by-step guide to strategy and its successful implementation. It covers: what strategy is; what leading management thinkers say about strategy; case studies of strategies great and small; developing a strategy in tune with the market; and key elements in turning strategy into action.

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