Articles liés à Understanding Industry

Understanding Industry - Couverture souple

Barratt, Michael

 
9780340725443: Understanding Industry

Présentation de l'éditeur

An overview of industry and commerce in society. It is designed for 16 to 19-year-old students and is available for a wide range of courses including A Level business studies and advanced business GNVQ. It contains photographs, illustrations and activities, covering every key business function - marketing, design, information technology, finance, personnel, production, management and small business, with a final chapter on business integration for international success. The case studies are drawn from a range of businesses, including Railtrack, Virgin, Unilever, The Body Shop and Guinness Plc.

Présentation de l'éditeur

An overview of industry and commerce in society. It is designed for 16- to 19-year-old students and is useful for a range of courses including A Level Business Studies and Advanced Business GNVQ. It is written in an accessible style and contains illustrations, photographs and activities.

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