The Media Book - Couverture rigide

Couverture rigide

ISBN 10 : 0340740477 ISBN 13 : 9780340740477

Editeur : Hodder Arnold, 2002

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"The Media Book" is a comprehensive foundation text designed for today's students of media, communication and popular culture. Written by an international team of scholars, it is designed to work within media and communication courses world-wide. It covers all the main topics which students will encounter through their courses: theorising the media, popular culture, the moving image, media industries, gender, advertising, PR and marketing, interactive electronic media, tools for researching the media. The book is designed to work within the modular schemes now favoured by most universities teaching communication and media studies around the world. As such, it is suitable for work at all levels of undergraduate education.

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Pr�sentation de l'�diteur

'The Media Book' is a comprehensive foundation text designed for today's students of media, communication and popular culture. Written by an international team of experienced scholars and teachers, it is designed to work within media and communication courses world-wide and to cover all the main topics which students will encounter during their course.

Individual sections include: * Media theories: the main approaches to the study of media * Tools for studying the media: an exploration of how to study the media from several different perspectives * The moving image, exploring film, television and video * The media industries, how they are structured, and how they are changing in today's technological, economic and political environments * The study of popular culture: key concepts, key thinkers and how to apply them * Representations, identity and the media: the meaning-making process involved in media imagery and messages * Advertising and marketing: critical examination of the history and development of contemporary advertising, with an emphasis on web marketing * Interactive electronic media: how new technology is transforming the traditional mass media and creating new media form

Revue de presse

...a really well-designed and up-to-date contribution to media studies education. An amazing amount of information is conveyed in accessible language. It spans a variety of approaches to media analysis, and covers the ground more comprehensively and reflectively than the vast majority of its competitors. (John D.H. Downing, Professor of Communication, Uni)

...most of media life can be found in these pages...

The whole book, which is keen to emphasise global perspectives and the connection between different approaches within the area, is like a globe itself, being big, round and impressively all-inclusive. (Journal of European Area Studies. 2002-12-18)

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