Sport stories and sports coverage are transforming the media. Live sports events are central to the success of TV services based on subscription and pay-per-view. The antics of sports stars provide a rich source of "human interest" for the global news and entertainment industry. Sport is big money and the media industries, including Internet-based providers are capitalizing on the potential. This is a discussion of the impact of the media on sport as well as the impact of sport on the media. Drawing on research into world media events such as the Olympic Games and the World Cup, Rod Brookes shows how the study of the media and sport raises complex issues of identity, culture and politics which ultimately have implications for society as a whole.
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Sport stories and sports coverage are transforming the media. Live sports events are central to the success of new TV services based on subscription and pay-per-view. The antics of sports stars provide a rich source of 'human interest' for the global news and entertainment industry. Sport is big money and the media industries, including the new Internet-based providers, are not slow to capitalise on its potential.
Rod Brookes argues that globalisation and commodification have changed the way in which sport is represented in the media and conversely, that the media themselves have played a major role within these processes. Drawing on a wide range of international examples, he shows that sport has historically played a major role in the construction of cultural and social identities and discusses the extent to which globalisation has transformed this role. Above all, media representations of sport raise complex interrelated issues of nation, 'race' and 'gender' which ultimately have implications for society as a whole.
We have been waiting for a compelling intervention into media coverage of sports to use in teaching for many years. In a generous-spirited but critical, truly trans-Atlantic study, Rod Brookes has delivered. (Toby Miller, Professor of Cultural Studies and Cul)
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780340740514. N° de réf. du vendeur 5757428
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