International Communication: Continuity and Change - Couverture souple

Thussu, Daya Kishan

 
9780340741313: International Communication: Continuity and Change

Synopsis

From Reuters to Donkey Kong, from Bollywood to Bertelsmann, international communication has been transformed in the late-20th century. As the political, economic and technological contexts within which the media operate become increasingly global, students need to develop a clear understanding of how these extraordinary changes affect the world we live in. This comprehensive survey charts these developments and the way in which they affect media and communication studies. It explores their significance for the established domains of institutions, texts and audiences, drawing on an international range of case studies. There are graphs, summaries and questions, along with advice on key reading.

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Présentation de l'éditeur

The world is on the threshold of a new industrial revolution. At the beginning of the twenty-first century, millions of people can communicate with each other in real time, across national boundaries and time zones, through voice, text and pictures. Our digitally linked world is undergoing profound and rapid change.

This immensely readable book provides a comprehensive analysis of developments in international communication at a time when the political, economic and technological contexts in which media and culture operate are becoming increasingly global. Although there are many texts dealing with aspects of the extraordinary transformations of international communication in the late twentieth century, International Communication brings together for the first time the key theoretical and empirical work in this field into one up-to-date and accessible volume.

Illustrated by case studies from around the world, the book offers a comprehensive survey of the subject with chapters on the history and theories of communication; the globalisation of communication and media industries; its impact on culture and the implications of the new technologies for communications in the future.

Revue de presse

Daya Thussu's International Communication is the best introduction and overview of the subject in print. Thussu works across all the important social, economic and political issues connected to the topic, making thoughtful and persuasive arguments. The book is well organized and highly readable. Thoroughly up-to-date, International Communication is certain to become mandatory reading for all students and scholars of global media and communication. (Robert W. McChesney, Professor, University of Illi)

Thussu has drawn together a huge mass of material from international organisations, companies and the trade press in an easily accessible format. (European Journal of Communication)

..an excellent starting point in order to gain an overview of relevant developments in this field. (Development 2003-03-19)

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Autres éditions populaires du même titre

9780340888926: International Communication: Continuity And Change

Edition présentée

ISBN 10 :  034088892X ISBN 13 :  9780340888926
Editeur : Hodder Arnold, 2006
Couverture souple