Marketing - Couverture souple

Swift, Ian

 
9780340758359: Marketing

Revue de presse

Hodder & Stoughton's six book series unashamedly emphasises examination preparation. Through a focus on the main business studies topic areas, the series has considerable potential for those students looking for the definitive business studies text. I would recommend that the series is bought as an additional weapon in a student's armoury, as he/she faces the examination battlefield. (EBEA 2001-04-01)

Présentation de l'éditeur

An examination of the whole marketing process within a business, designed for A Level Business Studies students. It covers the development of marketing strategies and plans from the results of market research and audits. Current issues are placed within traditional marketing theory.

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