Articles liés à Wheels on Fire: The True Story of the Daimlerchrysler...

Wheels on Fire: The True Story of the Daimlerchrysler Merger - Couverture rigide

Waller, David

 
9780340770368: Wheels on Fire: The True Story of the Daimlerchrysler Merger

Synopsis

This text tells the true story of the merger between two of the world's biggest car companies, which created a global giant, in 1998. Combining narrative with first-hand analysis, David Waller uses the example to present tangible lessons for managers involved in global business.

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À propos de l'auteur

David Waller is a writer and businessman based in London. He spent eight years as a Financial Times correspondent, winning a number of awards for his coverage of business and finance. He is married with two young children.

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