Copywriting - Couverture souple

Gabay, Jonathan

Couverture souple

ISBN 10 : 034078170X ISBN 13 : 9780340781708

Editeur : Teach Yourself, 2000

Synopsis

A practical and complete guide to writing advertising material. This second edition includes marketing on the Internet and by e-mail, as well as coverage of developments in copywriting theory and practice. The text is aimed at marketing students, small businesses and the interested reader.

A propos du livre

Présentation de l'éditeur

Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets.

From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:

- the internet

- radio and TV

- business-to-business

- public relations

- recruitment

- charities

Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.

Revue de presse

"Compulsory and compulsive reading." (Jamie Dow, Brand Development Centre)

"Plenty of nuggets and well worth keeping close to hand for inspiration" (Institute of Direct Marketing)

"Perfectly explains how copywriting works." (Daily Telegraph)

Détails de l'édition

• Éditeur: Teach Yourself
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 034078170X
• ISBN 13: 9780340781708
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 335
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible