Articles liés à Copywriting
Présentation de l'éditeur
Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets.
From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:
- the internet
- radio and TV
- business-to-business
- public relations
- recruitment
- charities
Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
Revue de presse
"Compulsory and compulsive reading." (Jamie Dow, Brand Development Centre)
"Plenty of nuggets and well worth keeping close to hand for inspiration" (Institute of Direct Marketing)
"Perfectly explains how copywriting works." (Daily Telegraph)
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurTeach Yourself
- Date d'édition2000
- ISBN 10 034078170X
- ISBN 13 9780340781708
- ReliureBroché
- Langueanglais
- Numéro d'édition2
- Nombre de pages335
Autres éditions populaires du même titre
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Copywriting (Teach Yourself)
Edité par
Teach Yourself, 2000
ISBN 10 : 034078170X
ISBN 13 : 9780340781708
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur wbs5601090085
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Copywriting (Teach Yourself)
Edité par
John Murray Press, United Kingdom, 2000
ISBN 10 : 034078170X
ISBN 13 : 9780340781708
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. A practical and complete guide to writing advertising material. This second edition includes marketing on the Internet and by e-mail, as well as coverage of developments in copywriting theory and practice. The text is aimed at marketing students, small businesses and the interested reader. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002218712
Quantité disponible : 1 disponible(s)
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Copywriting (Teach Yourself)
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Copywriting (Teach Yourself) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780340781708
Quantité disponible : 2 disponible(s)
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Copywriting (Teach Yourself)
Edité par
Teach Yourself Books, 2000
ISBN 10 : 034078170X
ISBN 13 : 9780340781708
Ancien ou d'occasion
Paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL3677040
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Copywriting (Teach Yourself)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780340781708
Quantité disponible : 2 disponible(s)
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Copywriting (Teach Yourself)
Edité par
Teach Yourself Books, 2000
ISBN 10 : 034078170X
ISBN 13 : 9780340781708
Ancien ou d'occasion
Paperback
Vendeur : HR1 Books, Hereford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Same / next day dispatch (Monday - Friday), N° de réf. du vendeur mon0000117421
Quantité disponible : 1 disponible(s)