Successful Business Letters in a Week - Couverture souple

Morris, Steve; Willcocks, Graham

 
9780340782408: Successful Business Letters in a Week

Synopsis

This step-by-step guide to writing business letters covers: starting, structuring and ending letters; avoiding the common pitfalls of direct mail; making service letters warm and approachable; making information letters clear; and making difficult-to-write letters easier.

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Présentation de l'éditeur

Although we live in a high-tech world, business letter are still the single most important communication tool available. They play a key rolw in creating lifelong customer relationships. This practical guide covers: Starting, structuring and ending letters; Direct mail - avoiding the common pitfalls; Service letters - making them warm and approachable; Information letters - making them clear; Difficult to write letters - making them easier.

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