Business Explained - Couverture souple

Barnes, Stephen

Couverture souple

ISBN 10 : 0340782544 ISBN 13 : 9780340782545

Editeur : Hodder & Stoughton Ltd, 2003

Synopsis

"Business Explained" is an innovative new text for first year undergraduates on Business and Management courses. It offers a comprehensive introduction and overview of the issues and principles of Business and Management, and explores the interrelationship of all areas of business in an accessible and informative way. The book is unique in its integrative approach, presenting the interactive and continually changing nature of the modern business world. A broad range of subjects are covered, including: business in the 21st century, competition, market orientation, product and price, costs and values, managing finance, measuring performance, human resources, new organisational structures and the ethics of business.

A propos du livre

À propos de l'auteur

Stephen Barnes is a highly experienced Business Studies Lecturer and freelance management trainer for business education. He is currently a visiting lecturer at Exeter University. Berry O'Donovan (Editorial Consultant) is a Business Studies Lecturer at Oxford Brookes University and leads the first year integrated business and management courses.

Détails de l'édition

• Éditeur: Hodder & Stoughton Ltd
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0340782544
• ISBN 13: 9780340782545
• Reliure: Broché
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible