Copywriting in a Week - Couverture souple

Ashton, Robert

Couverture souple

ISBN 10 : 0340811943 ISBN 13 : 9780340811948

Editeur : John Murray Learning, 2003

Synopsis

Copywriting is a skill that we all increasingly need in the business world- you don't have to be in the marketing department to be asked to write copy for your product or service.

Robert Ashton writes from the broader business and SME angle to appeal to a wide audience. He avoids the use of marketing jargon and covers a broad spectrum of copywriting including letters, advertising, press releases, catalogues and websites.

A propos du livre

À propos de l'auteur

Robert Ashton is an entrepreneur. He has built and sold two businesses in ten years and recently established his third. He attributes much of his success to his ability to write persuasive copy, from sales letters to letters to the bank, client proposals to promotional copy, in particular press releases. He approaches business copywriting from a practical, 'reader focused' perspective, using grammar and form simply to reinforce the messages he wants to convey. He is a Trustee of Chamber Orchestra East, a business mentor with the Princes Trust, a Common Purpose graduate.

Détails de l'édition

• Éditeur: John Murray Learning
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0340811943
• ISBN 13: 9780340811948
• Reliure: Broché
• Nombre de pages: 96
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible