Great Business Letters in a Week - Couverture souple

Morris, Steve; Willcocks, Graham

Couverture souple

ISBN 10 : 034084941X ISBN 13 : 9780340849415

Editeur : John Murray Learning, 2002

Synopsis

This book shows how to apply the pioneering idea of relationship writing- creating approachable letters that build a bond with the customer. It looks at: Starting, structuring and ending letters Direct mail- avoiding the common pitfalls Service letters- making them warm and approachable Information letters- making them clear Difficult to write letters- making them easier This book has been fully revised and brought up-to-date for the 2002 series relaunch

A propos du livre

À propos de l'auteur

Steve Morris is an author and Management Consultant. He is Director of The Burton Morris Consultancy, an agency which has pioneered the new approach of relationship writing for businesses. He spcialises in helping organisations improve their teamwork and communications. Graham Willcocks is an experienced author and trainer on management, communication and interpersonal skills and runs successful workshops for managers and top management teams. He is Director of Wesley House Consultants.

Détails de l'édition

• Éditeur: John Murray Learning
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 034084941X
• ISBN 13: 9780340849415
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 96
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible