Great Business Letters in a Week - Couverture souple

Morris, Steve; Willcocks, Graham

Couverture souple

ISBN 10 : 034084941X ISBN 13 : 9780340849415

Editeur : John Murray Learning, 2002

A propos du livre

Présentation de l'éditeur

This book shows how to apply the pioneering idea of relationship writing- creating approachable letters that build a bond with the customer. It looks at:

Starting, structuring and ending letters

Direct mail- avoiding the common pitfalls

Service letters- making them warm and approachable

Information letters- making them clear

Difficult to write letters- making them easier
This book has been fully revised and brought up-to-date for the 2002 series relaunch

Biographie de l'auteur

Steve Morris is managing director of The Burton Morris Consultancy, an agency that has developed new ways of writing for businesses. He is also Director of the Letterhouse which specialises in letters and e-mails for business.

Graham Willcocks is an experienced author and trainer on management, communication and interpersonal skills and runs successful workshops for managers and top management teams. He is Director of Wesley House Consultants.

À propos de cette édition

• Éditeur: John Murray Learning
• Date d'édition: 2002
• ISBN 10: 034084941X
• ISBN 13: 9780340849415
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 96