Strategy in a Week - Couverture souple

Norton, Bob; Irving, Ray

Couverture souple

ISBN 10 : 0340849533 ISBN 13 : 9780340849538

Editeur : John Murray Learning, 2002

Synopsis

Strategy is about what tomorrow will be like and then working it back to today. It is about direction for all organisations and their units, of all sizes. This book exposes the past, present and future of strategy, covering:

How strategy has changed, what it is and what it isn't

What leading management thinkers say about strategy

Case studies of strategies great and small

How to develop a strategy in tune with today's markets

The key elements in turning strategy into action

This book has been fully revised and updated for the 2002 series relaunch

A propos du livre

À propos de l?auteur

Bob Norton is Member Services Manager at the Chartered Management Institute

and Ray Irving is a partner in Third Learning, an e-learning consultancy. Both have

written widely on information management with other titles in the In A Week series.

Détails de l'édition

• Éditeur: John Murray Learning
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0340849533
• ISBN 13: 9780340849538
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 96
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible