Synopsis
Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include: devising a marketing plan; constructing your marketing plan; using marketing research; segmenting your market; meeting your customer's needs; and increasing sales through marketing.
This third edition has been fully revised and updated for the 2002 series relaunch.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Eric Davies is Principal of SRD Consultants. He has wide strategy and research consulting experience- this includes major businesses and small and medium enterprises.
Barry Davies has lectured widely and provides consultancy services to a number of large national companies. He is currently Professor of Marketing at Cheltenham and Gloucester College of Higher Education.Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing in a week 3rd edition (IAW)
Edité par
Hodder & Stoughton 31/07/2002, 2002
ISBN 10 : 034084955X
ISBN 13 : 9780340849552
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Image d'archives
Marketing in a week 3rd edition (IAW)
Edité par
Hodder & Stoughton 31/07/2002, 2002
ISBN 10 : 034084955X
ISBN 13 : 9780340849552
Ancien ou d'occasion
Couverture souple
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780340849552
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EUR 3,65
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