Web Marketing in a Week - Couverture souple

Gabay, Jonathan

Couverture souple

ISBN 10 : 0340849649 ISBN 13 : 9780340849644

Editeur : John Murray Learning, 2002

Synopsis

It took four years for the Web to recruit 50 million surfers. In just seven days this book shows you how to turn your business into a Web-wide winner.

Full of 'inside secrets' that explain how the Internet can become your greatest marketing asset, this book covers every business aspect, from getting on the Web to reaching employees, suppliers and customers worldwide.

This book has been fully revised by the author for the 2002 series relaunch.

Essentials include:

Planning your web-strategy

Targeting your market on the Web

Designing WOW websites

Rising to the top with search engines

Captivating surfers with web-copywriting

Making your mark in web-branding

A propos du livre

À propos de l'auteur

J. Jonathan Gabay is one of Europe's leading independent creative Webmarketers . Founder of the renowned creative agency Gabay- The Creativity Works he is a Course Director at the Chartered Institute of Marketing, an accomplished author, award-winning copywriter and creative consultant to some of the world's most successful web-led organisations.

Détails de l'édition

• Éditeur: John Murray Learning
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0340849649
• ISBN 13: 9780340849644
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 96
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible