Writing Copy for the Web in a Week - Couverture souple

Temple, Nigel

Couverture souple

ISBN 10 : 0340858028 ISBN 13 : 9780340858028

Editeur : John Murray Learning, 2003

Synopsis

Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This is not just a book on met-tagging but on the range of copy skills required to ensure the website reaches its full potential.

A propos du livre

À propos de l?auteur

Nigel Temple is an independent management consultant, trainer and public speaker. He holds an honours degree in marketing and was a professional copywriter for three years. He is a Course Director and Registerd Consultant with the Chartered Institute of Marketing (CIM) for whom he has led numerous internet marketing seminars.

Détails de l'édition

• Éditeur: John Murray Learning
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0340858028
• ISBN 13: 9780340858028
• Reliure: Broché
• Nombre de pages: 96
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible