Building a Brand in a Week - Couverture souple

Laver, Pete

 
9780340859018: Building a Brand in a Week
Couverture souple
ISBN 10 : 0340859016 ISBN 13 : 9780340859018
Editeur : John Murray Learning, 2002

Synopsis

The use of branding is one of the most powerful ways of getting, keeping and using competitive business advantage. The idea of selling 'the brand' rather than just 'the product' has grown in prominence in recent years and is no longer just the concern of major multinationals. This book is aimed at businesses of all sizes that want to take their branding options seriously and have decided to build a lasting brand from their existing strengths.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Pete Laver is one of the UK's leading brand specialists. He currently provides consultancy and training services to blue chip businesses such as Heinz, Sainsbury's and Centrica. His brand and communication courses are held worldwide and he is a trainer for the Chartered Institute of Marketing. He is also a visiting lecturer for Greenwich University's Masters Degree programme.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Murray Learning
Date d'édition
2002
Langue
anglais
ISBN 10 
0340859016
ISBN 13 
9780340859018
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
non disponible