POWERFUL AIDS TO IMPROVING GRADES
"I would recommend students to buy this book. It should help them to improve their coursework assessments and overall A level grades." Focus on Business Education
The A-Z Business Studies Coursework Handbook is the ideal companion for students undertaking projects or research assignments in AS and A2 Level Business Studies. This invaluable text has been fully updated to meet the specifications and assessment methods for AQA, OCR and Edexcel project work.
Every aspect of coursework is covered, from 'How to get started' through to 'Writing effective conclusions'. Extracts and summaries from successful student projects bring each section to life. The Handbook contains an A-Z of research sources, key libraries, key organisations and websites, all fully updated. In addition, there is plenty of practical advice on the best way to write and present your Business Studies coursework, to maximise the marks obtained.
Topics covered include:
·How to get started
·How to decide on your objectives
·Effective primary and secondary research
·How to analyse your findings
·Writing effective conclusions
Ian Marcousé spent 6 years in advertising before switching into teaching. For many years he ran parallel careers as teacher and marketing consultant.
Then a successful textbook led to an involvement with the Cambridge exam board, from which he became Chief Examiner for AEB (now AQA) Business Studies A Level. In 1993 Ian came up with the idea of an alphabetical textbook, from which the A-Z Handbook Series developed.
This series from Hodder & Stoughton Educational has become a huge success, spawning overseas versions in America and Russia. In 1999 Ian's latest book Business Studies immediately became an educational bestseller, featuring in Management Today's Top Ten Business sellers. In addition to writing, examining and teaching, Ian edits Business Review magazine, is a consultant to QCA and the BBC Knowledge TV channel and runs his own training and conference business A-Z Business Training.
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