Teach Yourself PR - Couverture souple

Murray, Angela

Couverture souple

ISBN 10 : 0340886889 ISBN 13 : 9780340886885

Editeur : Teach Yourself, 2005

Synopsis

PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: Planning a PR campaign; Media relations; Audience communication; Sponsorship; Entertaining and corporate hospitality; Internal PR; Specialist PR; Evaluating success; Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.

A propos du livre

À propos de l'auteur

Angela Murray is a freelance PR consultant who has advised a wide range of businesses, from multi-nationals to small organisations.

Détails de l'édition

• Éditeur: Teach Yourself
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0340886889
• ISBN 13: 9780340886885
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible