The Tipping Point. - Couverture souple

 
9780349114460: The Tipping Point.
Couverture souple
ISBN 10 : 0349114463 ISBN 13 : 9780349114460

Revue de presse

Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]

Biographie de l'auteur

Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.

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Date d'édition
1656
Langue
anglais
ISBN 10 
0349114463
ISBN 13 
9780349114460
Reliure
Broché
Nombre de pages
279
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780316346627: The Tipping Point: How Little Things Can Make a Big Difference

Edition présentée

ISBN 10 :  0316346624 ISBN 13 :  9780316346627
Editeur : Little, Brown Paperbacks, 2002
Couverture souple