Articles liés à Niche: The missing middle and why business needs to...
Synopsis
Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
James Harkin is the author of Cyburbia and writes regularly for the Guardian and the Financial Times.
À propos de la quatrième de couverture
'A fascinating book . . . Compelling . . . . The research is excellent' Management Today
There's a new rule in business: forget about the general audience and instead stake out an identifiable niche.
Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
'Fascinating stories, some big thoughts and an intriguing argument' Evan Davis
'Level-headed but optimistic, Niche is a business plan for the brain, and a manifesto for quality' Michael Wolff
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Niche: The missing middle and why business needs to specialise to survive
Edité par
Abacus, 2012
ISBN 10 : 0349123004
ISBN 13 : 9780349123004
Ancien ou d'occasion
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Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Etat : Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de réf. du vendeur wbs3640630935
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Niche
Vendeur : Books From California, Simi Valley, CA, Etats-Unis
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paperback. Etat : Good. N° de réf. du vendeur mon0003842607
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Niche : The Missing Middle and Why Business Needs to Specialise to Survive
Edité par
Little, Brown Book Group Limited, 2012
ISBN 10 : 0349123004
ISBN 13 : 9780349123004
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 41665821-75
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Niche: The missing middle and why business needs to specialise to survive
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR006062808
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Niche: The missing middle and why business needs to specialise to survive
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Fine. N° de réf. du vendeur GOR010524330
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Niche: The missing middle and why business needs to specialise to survive
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Niche: The missing middle and why business needs to specialise to survive This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780349123004
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Niche: The missing middle and why business needs to specialise to survive
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780349123004
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Niche : The Missing Middle and Why Business Needs to Specialise to Survive
Edité par
Little, Brown Book Group Limited, 2012
ISBN 10 : 0349123004
ISBN 13 : 9780349123004
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP75935310
Quantité disponible : 1 disponible(s)
Image d'archives
Niche : The Missing Middle and Why Business Needs to Specialise to Survive
Edité par
Little, Brown Book Group Limited, 2012
ISBN 10 : 0349123004
ISBN 13 : 9780349123004
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP78903029
Quantité disponible : 1 disponible(s)
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Niche
Edité par
Little, Brown Book Group, GB, 2012
ISBN 10 : 0349123004
ISBN 13 : 9780349123004
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Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net. N° de réf. du vendeur LU-9780349123004
Quantité disponible : Plus de 20 disponibles