How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time - Couverture souple

Berkowski, George

Couverture souple

ISBN 10 : 0349401373 ISBN 13 : 9780349401379

Editeur : Piatkus, 2014

Synopsis

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS

'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)

'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind Candy

Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.

In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.

Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).

If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.

A propos du livre

À propos de l'auteur

George Berkowski is a serial entrepreneur who has built businesses in manned space flight, online dating, transportation and mobile apps. He is one of the minds behind the internationally successful taxi hailing app Hailo where he led the product team until September 2013. George studied rocket science and economics at the Massachusetts Institute of Technology, and business at the Ecole Superieure de Commerce de Paris. He was Chairman of MIT's Enterprise Forum in the UK and is heavily involved in the UK and US startup scenes. George now divides his time between London and Silicon Valley.

À propos de la quatrième de couverture

DISCOVER THE SECRETS OF THE MOST SUCCESSFUL ENTREPRENEURS OF OUR TIME

The phenomenal popularity of apps has presented possibly the biggest opportunity in history.

In HOW TO BUILD A BILLION DOLLAR APP, serial tech entrepreneur George Berkowski reveals the inside stories of the apps that have made it billion-dollar big to show you what it takes to create your own spectacularly successful mobile business.

If you want to understand how to build the next WHATSAPP, SNAPCHAT, CANDY CRUSH, INSTAGRAM or UBER you need to read this book.

'George Berkowski knows from the front line how to build fast-scaling digital businesses. Don't start one of your own without taking his advice'
DAVID ROWAN, EDITOR, WIRED MAGAZINE

'A rollicking yet rigorously detailed ride through the process of creating a breakthrough app-based business'
JEFFREY F. RAYPORT, HARVARD BUSINESS SCHOOL

'The first book to take a detailed, insightful behind-the-scenes look at the mobile app world. A must-read for anyone who wants to know what it takes to build an app into a successful business'
HUGO BARRA, VP, XIAOMI AND FORMER VP, ANDROID PRODUCT MANAGEMENT, GOOGLE

'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app'
MICHAEL ACTON SMITH, FOUNDER MIND CANDY (maker of Moshi Monsters)

@georgeberkowski
mybilliondollarapp.com

Détails de l'édition

• Éditeur: Piatkus
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 0349401373
• ISBN 13: 9780349401379
• Reliure: Broché
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: Hachette UK; info@hbgi.ie; ; 8 Castlecourt Centre; Dublin 15; D15 XTP3; Irlande