The Business Romantic - Couverture souple

Leberecht, Tim

Couverture souple

ISBN 10 : 0349401993 ISBN 13 : 9780349401997

Editeur : Piatkus, 2015

Synopsis

In this smart, playful, and provocative book, one of today's most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business - by designing products, services, and experiences that connect us with something greater than ourselves.

A propos du livre

À propos de l?auteur

Tim Leberecht is the chief marketing officer of global design and architecture firm NBBJ. Previously, he was the chief marketing officer of product design and strategy firm Frog Design. His writing has appeared in publications such as Fast Company, Forbes, Fortune and Wired. He has spoken at venues including TEDGlobal, The Economist Big Rethink, DLD, and the World Economic Forum. Leberecht is the co-founder of the 15 Toasts dinner series and an advisor to The Human Agency, a collective of social change-makers. He serves on the World Economic Forum's Global Agenda Council on Values and on the board of Jump Associates, a strategy and innovation consultancy. He lives in San Francisco with his wife and daughter.

À propos de la quatrième de couverture

How can work be delightful - perhaps even magical? The Business Romantic offers a radically different view of the successful enterprise and inspires you to find more meaning in business.

Business is an indispensable part of our lives, from the long hours we work to the products and
services we buy - and yet, for many of us, something is missing, something both essential and immeasurable that lets us see the world with fresh eyes every day: romance.

In this smart, playful, and provocative book, Tim Leberecht reveals the power of business to transcend mere rationality and self-interest and move toward deep, passionate exchanges that honour our most complete selves. From corporate strategy to the workplace, from product innovation to branding, customer relationships, and sales, Leberecht presents ten 'Rules of Enchantment' that illustrate the value of choosing intimacy over transparency, mystery over clarity, devotion over data, vulnerability over control, delight over satisfaction, and love over liking.

Whether you are a consumer or producer, employee or entrepreneur, The Business Romantic urges you to start the most sublime of revolutions: Expect more. Give more of yourself. Fall back in love with business and with your life.

'If more people and workplaces followed [Lebrecht's] rules, our jobs would be more fulfilling' ADAM GRANT, Wharton professor and New York Times bestselling author of Give and Take

'Engaging, even lyrical stories in the spirit of the best of classic Fast Company. Work is personal' Seth Godin, author of The Icarus Deception

Détails de l'édition

• Éditeur: Piatkus
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0349401993
• ISBN 13: 9780349401997
• Reliure: Broché
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
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