Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets - Couverture souple

Ramadan, Al; Peterson, Dave; Lochhead, Christopher; Maney, Kevin

Couverture souple

ISBN 10 : 0349411360 ISBN 13 : 9780349411361

Editeur : Piatkus, 2016

A propos du livre

Revue de presse :

I can't overstate how much these guys are the heaviest lead foot on any gas pedal in Silicon Valley. (Peggy Burke, branding and design guru to Silicon Valley, founder of 1185 Design)

Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity. (Marc Benioff, Chairman and CEO, Salesforce)

Play Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies. (Jim Goetz, Partner, Sequoia Capital)

Business leaders of the future need to create movements with passionate employees and fans that change the world's point of view, not just companies with employees that sell products. Play Bigger shows how category design is the roadmap for making this happen. (Mike Maples, Funding Partner, Floodgate)

Every entrepreneur who wants to take their game to the next level needs to read this book. Category design applies to sports governing bodies, event owners, national teams and even athletes. (John Bertrand, Americas Cup winner, Olympic medalist)

Category design is a principle that every successful entrepreneur has intuitively embraced. Now it is outlined here in Play Bigger for all business executives to learn and apply. An absolute must read for every person interested in the secret sauce found in Silicon Valley. (Ann Miura-Ko, Lecturer, Stanford University and Co-founder Floodgate Fund)

The news is out, it is not start-ups that count but those that are first to global scale: Category Kings. The authors write intelligently and entertainingly about the scale-up process and how it can be systematised and engineered. This is an easy book to read on a very complex and important topic. The paranoid will be sure to read it first. And only they survive. (John Taysom, an early investor in 17 public technology companies, co-founder of Privatar and a visiting professor at the University of Cambridge)

Smart, fast-paced and a thoroughly inspiring read. This book takes a fascinating look at how the most successful companies of today, the past and the future are creating and dominating entirely new categories. Every business leader interested in learning how to make it REALLY big must absolutely read this book. (Nick Holzherr, CEO of Whisk.com)

Quatrième de couverture :

'The new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies'
Jim Goetz, Partner, Sequoia Capital

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game: creating a new market category, developing it and dominating it over time. The companies that succeed in this become Category Kings, famous brands that define the whole category - think Xerox, Google, Uber. Category kings are almost impossible to dethrone and take the lion's share of the category's economics. They play bigger than other companies.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger introduce the new discipline of category design and its mechanics. By applying category design, companies can create new demand where none existed, conditioning customers' brains to change expectations and buying habits. While this discipline is crucial in the tech industry, it applies to every kind of industry and even to personal careers.

Play Bigger will show how any company can position themselves at the top of their own category, reap the rewards and alter the future.

À propos de cette édition

• Éditeur: Piatkus
• Date d'édition: 2016
• ISBN 10: 0349411360
• ISBN 13: 9780349411361
• Reliure: Broché
• Nombre de pages: 272