Simplify: How the Best Businesses in the World Succeed - Couverture souple

Koch, Richard; Lockwood, Greg

Couverture souple

ISBN 10 : 0349411867 ISBN 13 : 9780349411866

Editeur : Piatkus, 2018

Synopsis

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.

Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market.

How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.

A propos du livre

À propos des auteurs

Richard Koch is the author of The 80/20 Principle, which has sold well over a million copies and has been published in forty-six languages. He is also the author or co-author of twenty-four other books. He is one of the most successful entrepreneur-investors of his generation. Richard was previously with the Boston Consulting Group, a partner of Bain & Company, and co-founder of LEK Consulting. He lives in the sunshine, enjoys playing Perudo and loves Sooty the Labrador.
Richard is a Visiting Fellow of Wadham College, Oxford, and has founded the Koch History Centre at Oxford, in association with the university History Faculty and Wadham College.

Greg Lockwood is a partner at venture capital firm Piton Capital. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of SUPERCONNECT with Richard Koch.

À propos de la quatrième de couverture

The author of the bestselling The 80/20 Principle reveals a powerful new strategy for any company

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.

Working with venture capitalist Greg Lockwood, Koch has now found one elemental principle that unites extraordinarily valuable companies such as IKEA, Honda and Uber: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautiful, easy-to-use product or service to a large, premium market.

How can your business become a simplifier? With case studies of some of the most famous firms, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.

'There are few books and even fewer concepts that can truly revolutionize a business, a product and an industry. Richard Koch's Simplify is a book that will forever change the landscape of business'
George Contos, CEO of World Wide Metric and author of Growing Up Metric

Détails de l'édition

• Éditeur: Piatkus
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 0349411867
• ISBN 13: 9780349411866
• Reliure: Broché
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible