Synopsis
How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on.
Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch.
The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.
The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Jeetendr Sehdev is the world's leading celebrity expert. A trailblazer in pop culture, he has become one of the most prominent figures in celebrity news and a sought-after adviser to top international companies. Jeetendr's research on the power of YouTube stars continues to make global headlines and has gained him influencer status and over a million subscribers on social media. He is a familiar face on shows like Access Hollywood, The Insider and CNN Tonight and he regularly writes opinion pieces for publications like the Guardian and Forbes. A graduate of Oxford University and Harvard Business School, Jeetendr is a British national who now lives in Los Angeles where he teaches at the University of Southern California.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Kim Kardashian Principle
Edité par
Little, Brown Book Group, United Kingdom, London, 2017
ISBN 10 : 0349412987
ISBN 13 : 9780349412986
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR008154106
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The Kim Kardashian Principle : Why Shameless Sells (and How to Do It Right)
Edité par
Little, Brown Book Group Limited, 2017
ISBN 10 : 0349412987
ISBN 13 : 9780349412986
Ancien ou d'occasion
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 15365552-20
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The Kim Kardashian Principle
Edité par
Piatkus, 2017
ISBN 10 : 0349412987
ISBN 13 : 9780349412986
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Vendeur : medimops, Berlin, Allemagne
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The Kim Kardashian Principle
Vendeur : AMM Books, Gillingham, KENT, Royaume-Uni
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Paperback. Etat : Very Good. In stock ready to dispatch from the UK. N° de réf. du vendeur mon0000203970
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The Kim Kardashian Principle
Edité par
Little, Brown Book Group, GB, 2017
ISBN 10 : 0349412987
ISBN 13 : 9780349412986
Neuf
Paperback
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them. N° de réf. du vendeur LU-9780349412986
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Kim Kardashian Principle
Edité par
Piatkus, 2017
ISBN 10 : 0349412987
ISBN 13 : 9780349412986
Ancien ou d'occasion
Couverture souple
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
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Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00099145618
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The Kim Kardashian Principle (Paperback)
Edité par
Little, Brown Book Group, London, 2017
ISBN 10 : 0349412987
ISBN 13 : 9780349412986
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch. THE KIM KARDASHIAN PRINCIPLE reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. THE KIM KARDASHIAN PRINCIPLE is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them. A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780349412986
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The Kim Kardashian Principle
Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie
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The Kim Kardashian Principle
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur HU-9780349412986
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The Kim Kardashian Principle
Vendeur : Brit Books, Milton Keynes, Royaume-Uni
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Paperback. Etat : Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. N° de réf. du vendeur 3716314
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