Articles liés à Play Bigger: How Rebels and Innovators Create New Categories...

Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets - Couverture souple

Ramadan, Al; Peterson, Dave; Lochhead, Christopher; Maney, Kevin

 
9780349414645: Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
Couverture souple
ISBN 10 : 0349414645 ISBN 13 : 9780349414645
Editeur : Piatkus, 2016

Synopsis

The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dave Peterson, Al Ramadan and Christopher Lochhead are the founders of Play Bigger, a consulting firm in Silicon Valley that is on a mission to position great technology companies to become Category Kings. They specialize in category design - the discipline of conditioning a market to generate market pull and market cap. Dave, Al and Christopher are former entrepreneurs and executives with twenty-five year careers in the technology business. Today they are players turned coaches. For PLAY BIGGER they have joined forces with veteran journalist Kevin Maney.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Piatkus
Date d'édition
2016
Langue
anglais
ISBN 10 
0349414645
ISBN 13 
9780349414645
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible