Global Strategy - Couverture souple

Peng, Mike

Couverture souple

ISBN 10 : 0357039181 ISBN 13 : 9780357039182

Editeur : South-Western College Publishing, 2018

Synopsis

The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 4E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.

A propos du livre

À propos de l'auteur

Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a Fellow of the Academy of International Business (AIB) and Asia Academy of Management (AAOM). Currently, he is serving as President of AAOM. Dr. Peng holds a bachelor’s degree from Winona State University, Minnesota, and a Ph.D. degree from the University of Washington, Seattle. With more than 180 articles and five books, he is one of the most prolific and influential scholars in global business. With over 69,000 Google citations and an H-index of 103, Dr. Peng is today's most cited and research-active international business textbook author. He is ranked #1 in global strategy, #3 in international business and #9 in strategic management in the world -- according to Google Scholar citations (as of September 1, 2025). His textbooks are worldwide market leaders that have been translated into Chinese, Portuguese and Spanish. Dr. Peng’s consulting clients include AstraZeneca, Berlitz, Canada Research Chair, MTR Hong Kong, Nationwide, Texas Instruments, UK Government Office for Science and The World Bank.

Détails de l'édition

• Éditeur: South-Western College Publishing
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 0357039181
• ISBN 13: 9780357039182
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 368
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible