Discover how important statistical methods are for today's managers and economists as you learn how to apply these tools to real business problems with Keller's best-selling STATISTICS FOR MANAGEMENT AND ECONOMICS, 12E. This edition emphasizes applications over calculations. A unique three-step "ICI" approach to problem solving teaches you how to "identify" the correct statistical technique by focusing on the problem objective and data type; "compute" the statistics by hand or using Excel XLSTAT or STATA; and, finally, "interpret" the results within the context of the problem. Data-driven examples and more than 30 cases demonstrate how marketing managers, financial analysts, accountants and economists rely on statistical applications. In addition, thousands of exercises and datasets use real data from individuals, sports teams or the stock market to let you practice what you've learned. MindTap digital resources include XLSTAT commercial Excel add-in and additional activities for practice.
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Gerald Keller is emeritus professor of business at Wilfrid Laurier University, where he taught statistics, management science and operations management from 1974 to 2011.
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Hardback. Etat : Good. Discover how statistical methods and tools are vital for today's managers as you learn how to apply these tools to real business problems. STATISTICS FOR MANAGEMENT AND ECONOMICS, 11E emphasizes applications over calculation using a proven three-step ICI approach to problem solving. You learn how to IDENTIFY the correct statistical technique by focusing on the problem objective and data type; how to COMPUTE the statistics by hand or using Excel or XLSTAT; and how to INTERPRET results in the context of the problem. Extensive data-driven examples, exercises, and cases address the functional areas of business and demonstrate how marketing managers, financial analysts, accountants, and economists rely on statistical applications. Engaging cases focus on climate change and the relationship between payroll and wins in professional sports, while dozens of exercises feature the returns on 40 stocks, which are used to develop the market model and portfolio diversification. N° de réf. du vendeur CIN035771427XG
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Hardback. Etat : Good. Discover how statistical methods and tools are vital for today's managers as you learn how to apply these tools to real business problems. STATISTICS FOR MANAGEMENT AND ECONOMICS, 11E emphasizes applications over calculation using a proven three-step ICI approach to problem solving. You learn how to IDENTIFY the correct statistical technique by focusing on the problem objective and data type; how to COMPUTE the statistics by hand or using Excel or XLSTAT; and how to INTERPRET results in the context of the problem. Extensive data-driven examples, exercises, and cases address the functional areas of business and demonstrate how marketing managers, financial analysts, accountants, and economists rely on statistical applications. Engaging cases focus on climate change and the relationship between payroll and wins in professional sports, while dozens of exercises feature the returns on 40 stocks, which are used to develop the market model and portfolio diversification. N° de réf. du vendeur CIN035771427XG
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