Tiny Habits: The Small Changes that Change Everything - Couverture rigide

Fogg, BJ

Couverture rigide

ISBN 10 : 0358003326 ISBN 13 : 9780358003328

Editeur : Houghton Mifflin Harcourt, 2019

Synopsis

The world’s leading expert on habit formation shows how you can have a happier, healthier life: by starting small. 

Myth: Change is hard. Reality: Change is easy if you use Behavior Design.

Myth: It’s all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits.

Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible.

BJ Fogg is here to change your life—and revolutionize how we think about human behavior. Based on twenty years of research and Fogg’s experience personally coaching over 40,000 people, Tiny Habits cracks the code of habit formation. The Einstein of Behavior Science, Fogg guides you to find the small changes that can change everything in your life. In the Tiny Habits Method, you don’t set goals or track your behavior, or even need to be super motivated. Instead, with every chapter’s breakthrough discovery, you learn the powerful skills of change. Fogg’s research shows that transformation happens when we feel good about our successes instead of feeling bad about our failures. With Tiny Habits it is easy to succeed and surprisingly fun to change. 

Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time.  Whether you want to lose weight, de-stress, sleep better, or exercise more, Tiny Habits makes it easy to achieve.

A propos du livre

À propos de l'auteur

BJ FOGG, PH.D is the founder and director of the Behavior Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behavior Design for industry innovators and also leads the Tiny Habits Academy helping people around the world.  One of Fortune’s “10 New Gurus You Should Know,” he lives in Northern California and Maui.

Détails de l'édition

• Éditeur: Houghton Mifflin Harcourt
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 0358003326
• ISBN 13: 9780358003328
• Reliure: Relié
• Nombre de pages: 320
• Coordonnées du fabricant: Product Safety Manager; enquiries@harpercollins.ie; ; HarperCollins, Macken House, 39/40 Mayor Street Upper; Dublin 1; D01 C9W8; Irlande