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Introduction to Strategic Management, Operations and Logistics - Couverture souple

Catarino, João

 
9780359127535: Introduction to Strategic Management, Operations and Logistics

Synopsis

This book is intended for those who are conducting their first systematic study of strategic management. In addition to the introductory concepts in management, the book focuses on the classic concepts of strategy. The text also addresses strategy from a more global perspective, introducing other topics that give a more comprehensive understanding of the firm and that are extremely relevant to strategy, namely marketing, management accounting, operations management and logistics management.

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