Is Licensing an Effective Alternative for Achieving Commercial Benefits of R and D Results? (Classic Reprint) - Couverture souple

Edward Baer Roberts

9780365656685: Is Licensing an Effective Alternative for Achieving Commercial Benefits of R and D Results? (Classic Reprint)

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ISBN 10 : 0365656682 ISBN 13 : 9780365656685

Editeur : Forgotten Books, 2018

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�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 0365656682
ISBN 13: 9780365656685
Reliure: Broch�
Nombre de pages: 43
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Is Licensing an Effective Alternative for Achieving Commercial Benefits of R

Edward Baer Roberts

Edit� par Forgotten Books, 2018

ISBN 10 : 0365656682 ISBN 13 : 9780365656685

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. This book explores the commercial benefits of licensing R&D results. The author argues that licensing is not seen as a major opportunity by large corporations, despite its potential benefits. They prioritize internal product and process changes, while licensing is considered a passive strategy. The book presents data on the low income generated from licensing patents and the challenges in finding licensees. However, it also acknowledges that process licensing can be more significant for certain industries. The author proposes that technology-based joint ventures are a more effective commercialization strategy than licensing. This approach combines technological innovation with marketing and distribution strengths. By analyzing the role of licensing within the context of corporate innovation, this book offers insights into the challenges and opportunities of commercializing R&D results. It emphasizes the need for a more active approach to technology utilization and highlights the potential of joint ventures in driving commercial success. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9780365656685_0

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