Frugal Innovation and the New Product Development Process - Couverture rigide

Cadeddu, Stephanie B.M.; Donovan, Jerome D.; Topple, Cheree; De Waal, Gerrit A.

Couverture rigide

ISBN 10 : 0367029316 ISBN 13 : 9780367029319

Editeur : Routledge, 2019

Synopsis

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

A propos du livre

À propos de l'auteur

Stephanie B.M. Cadeddu is a Research Associate at Swinburne University of Technology, Melbourne, Australia. She has extensive experience working with start-ups, including through field research in Indonesia. Her research and teaching interests include frugal innovation, social impact and community development.

Jerome D. Donovan is a Senior Lecturer in Entrepreneurship and Innovation at Swinburne University of Technology in Melbourne, Australia. He is also a Principal Advisor in Technology Entrepreneurship and Commercialisation Development with the Ministry of Science and Technology (Vietnam). His research interests include innovation and entrepreneurship, sustainability and development.

Cheree Topple is the Deputy Chair of Management and Marketing at Swinburne University of Technology in Melbourne, Australia. Her research interests span issues of human resource development and sustainability, with recent publications in Environmental Impact Assessment Review, Transnational Corporations and Impact Assessment and Project Appraisal.

Gerrit A. de Waal is a Senior Lecturer in Entrepreneurship and Innovation at RMIT University in Melbourne, Australia. His current research is in frugal innovation, having published in R&D Management, IEEE Transactions on Engineering Management and the International Journal for Innovation Management.

Eryadi K. Masli is a Lecturer in Entrepreneurship and Innovation at Swinburne University of Technology, Melbourne, Australia. He was a former investment banker, working across Southeast Asia. He is also a Principal Advisor to MANIFEX, a private equity fund. His research interests include start-up funding and innovation.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 0367029316
• ISBN 13: 9780367029319
• Reliure: Relié
• Nombre de pages: 278
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne