The Global Sport Economy - Couverture rigide

Couverture rigide

ISBN 10 : 0367151057 ISBN 13 : 9780367151058

Editeur : Routledge, 2019

Synopsis

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are.

Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour.

The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

A propos du livre

À propos de l'auteur

Michel Desbordes is Professor in Sports Marketing at the University of Paris-Saclay, France. As a Media Consultant, he is regularly consulted by BFM, France Télévisions, Europe 1, Le Monde and L'Équipe to discuss matters of sports business. He is also the Chief Editor of the International Journal of Sports Marketing and Sponsorship.

Pascal Aymar is Managing Director of his own consultancy company, Twins Coaching and Consulting, providing strategic advice to companies in the sporting goods industry at an international level. He is also Development Director for INSEEC, a French Management School, Vice-President of the Outdoor Sports Valley, and a non-executive Board Member of several sports companies in Europe.

Christopher Hautbois is Associate Professor at Université Paris-Saclay, France, where he oversees a master program in sport management. He is a specialist in sport and city branding as well as sports federations.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 0367151057
• ISBN 13: 9780367151058
• Reliure: Relié
• Nombre de pages: 338
• Éditeur: Desbordes Michel, Aymar Pascal, Hautbois Christopher
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible