Stakeholder Involvement in Social Marketing - Couverture rigide

Couverture rigide

ISBN 10 : 0367172690 ISBN 13 : 9780367172695

Editeur : Routledge, 2020

Synopsis

This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.

A propos du livre

À propos de l'auteur

Kathy Knox, Ph.D. is a research psychologist with expertise in human development, health education, social marketing, and applied health behaviour change across a range of settings.

Krzysztof Kubacki is Professor of Marketing and Society at Auckland University of Technology, New Zealand. Most of his recent work focuses on the identification, trial, evaluation and critique of behaviour change programs, but Krzysztof is also interested in the intersecting roles of ethics, power and vulnerability in behaviour change and social marketing systems.

Sharyn Rundle-Thiele is director of Social Marketing, Griffith Business School and editor-in-chief of Journal of Social Marketing. Drawing on her commercial marketing background Sharyn's research focuses on applying marketing tools and techniques to change behaviour for the better.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 0367172690
• ISBN 13: 9780367172695
• Reliure: Relié
• Nombre de pages: 224
• Éditeur: Knox Kathy, Kubacki Krzysztof, Rundle-Thiele Sharyn
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne