Data Analytics in Marketing, Entrepreneurship, and Innovation - Couverture rigide

Livre 24 sur 26: Data Analytics Applications
 
9780367184834: Data Analytics in Marketing, Entrepreneurship, and Innovation
Couverture rigide
ISBN 10 : 0367184834 ISBN 13 : 9780367184834
Editeur : Auerbach Publications, 2021

Synopsis

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at:

  • Business analytics
  • Applying predictive analytics
  • Using discrete choice analysis for decision-making
  • Marketing and customer analytics
  • Developing new products
  • Technopreneurship
  • Disruptive versus incremental innovation

The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Mounir Kehal teaches and researches business analytics at the Higher Colleges of Technology, Dubai. Prior to which he was associate professor of management information systens and dean at the College of Business Administration, American University in the Emirates, Dubai.
Shahira El Alfy, DBA, PHD Ed, FHEA, ECBA is an Assistant Professor at the Higher Colleges of Technology, Dubai.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Auerbach Publications
Date d'édition
2021
Langue
anglais
ISBN 10 
0367184834
ISBN 13 
9780367184834
Reliure
Relié
Nombre de pages
181
Éditeur
Kehal Mounir, Alfy Shahira El
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780367697648: Data Analytics in Marketing, Entrepreneurship, and Innovation

Edition présentée

ISBN 10 :  0367697645 ISBN 13 :  9780367697648
Editeur : Auerbach Publications, 2020
Couverture souple