Global Marketing: Strategy, Practice, and Cases - Couverture rigide

Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata

Couverture rigide

ISBN 10 : 0367196085 ISBN 13 : 9780367196080

Editeur : Routledge, 2020

Synopsis

Global Marketing, 3^rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today's students with the knowledge and confidence they need to become leading marketing managers.

A propos du livre

À propos de l?auteur

Ilan Alon is a Professor of Strategy and International Marketing at the University of Agder, Norway. He is Editor in Chief of International Journal of Emerging Markets and European Journal of International Management. The author of several books, he has taught at top business schools globally and consulted in marketing and international business for multinational corporations and government organizations.

Eugene Jaffe is Emeritus Professor at the Graduate School of Business Administration, Bar-Ilan University, Israel. He has spent sabbaticals as a Visiting Professor in the United States, Denmark, and Mexico. Many of his professional articles have been published in first-tier journals such as Journal of Marketing Research, Journal of World Business, International Business Review, International Marketing Review, Journal of Business Ethics, and Long Range Planning. He is listed as one of the authors of the "Most Influential Articles Published in Management International Review during 1993-2007". He is a past president of the European International Business Academy.

Christiane Prange is a Professor of Global Strategy at Tongji University, China. She has been a Visiting Professor at top international business schools and has consulted multinational companies on internationalization strategies, global innovation management, and corporate agility. She has published five books and several journal articles.

Donata Vianelli is a full professor at the University of Trieste, Italy, where she teaches International Marketing and Business Management. Since 2013 she has been Visiting Professor at the University of Northern Colorado, USA. She has authored six books and has published in a range of international journals. She researches global distribution, entry strategies, and cross-cultural consumer behavior with a focus on Europe, United States, and Asia.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2020
• ISBN 10: 0367196085
• ISBN 13: 9780367196080
• Reliure: Relié
• Langue: anglais
• Numéro d'édition: 3
• Nombre de pages: 666
• Coordonnées du fabricant: non disponible