Articles liés à Designing and Delivering Superior Customer Value

Designing and Delivering Superior Customer Value - Couverture souple

Weinstein, Art; Johnson, William C.

 
9780367230197: Designing and Delivering Superior Customer Value
Couverture souple
ISBN 10 : 0367230194 ISBN 13 : 9780367230197
Editeur : CRC Press, 2020

Synopsis

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CRC Press
Date d'édition
2020
Langue
anglais
ISBN 10 
0367230194
ISBN 13 
9780367230197
Reliure
Broché
Nombre de pages
400
Coordonnées du fabricant
non disponible
Personne responsable
non disponible