Contemporary Consumer Culture Theory - Couverture souple

Couverture souple

ISBN 10 : 0367243016 ISBN 13 : 9780367243012

Editeur : Routledge, 2019

Synopsis

Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline by some of its prime movers.

A propos du livre

À propos de l?auteur

John F. Sherry, Jr. is the Raymond W. & Kenneth G. Herrick Professor of Marketing at the University of Notre Dame. He is a past President of both the Association for Consumer Research and the Consumer Culture Theory Consortium, and a former Associate Editor of the Journal of Consumer Research.

Eileen Fischer is a Professor of Marketing and holds the Anne and Max Tanenbaum Chair of Entrepreneurship and Family Enterprise in the Schulich School of Business at York University. She is Co-Editor of Journal of Consumer Research, and President of the Consumer Culture Theory Consortium.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 0367243016
• ISBN 13: 9780367243012
• Reliure: Broché
• Nombre de pages: 336
• Éditeur: Sherry John F.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible