Articles liés à Public Relations Crisis Communication

9780367254292: Public Relations Crisis Communication
Couverture rigide
ISBN 10 : 0367254298 ISBN 13 : 9780367254292
Editeur : Routledge, 2020

Synopsis

This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere.

Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, critical theory of organizations, media ecology, public rhetoric, and cross-cultural communication theory to establish their relevance in the context of the new model of public relations crisis. Key concepts from existing public relations crisis theory are also discussed and validated in order to establish prevailing thought. Through a case study of Malaysia Airlines MH370, involving a textual analyses of press communications on the Malaysia Airlines website, this book scrutinises prevailing theory and definitions. Most valuably, this book proposes a new definition and model of public relations crisis, alongside a suggested extension to existing crisis communication theory in the form of a hierarchy of publics to be addressed during crises. This will help to address divergent publics with differing priorities in public relations crisis communication.

This book is of interest to students, teachers, researchers and practitioners of public relations, communication, media and marketing, as well as professionals in the aviation industry and international relations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Lisa Anderson-Meli is a public relations professional with extensive experience in the aviation industry. She has a Masters in media and communication with specialisation in public relations.

Swapna Koshy is an award-winning professor and researcher who has published books and articles on communication. Dr Koshy's research focuses on media, marketing and business communication and the socio-cultural impact of new and traditional media.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2020
Langue
anglais
ISBN 10 
0367254298
ISBN 13 
9780367254292
Reliure
Relié
Numéro d'édition
1
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
non disponible