Unlocking Strategic Innovation: Delivering Competitive Advantage in Global Digital Environments - Couverture souple

Datta, Surja; Roy, Sandeep; Kutzewski, Tobias

Couverture souple

ISBN 10 : 0367322501 ISBN 13 : 9780367322502

Editeur : Routledge, 2021

Synopsis

This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.

A propos du livre

À propos de l?auteur

Surja Datta is a senior lecturer in Strategy and Innovation at Oxford Brookes University, UK. Surja has published extensively, including books, book chapters and journal articles, and is Associate Editor of an international technology management journal. His research interests include business history, innovation and creativity.

Sandeep Roy is a growth innovation advisor with specialisms in business model innovation, disruptive growth and digital strategy. He has over 25 years of industry experience, working with renowned multinationals such as Lloyds Banking Group, Tata Consulting, Wipro, Citigroup, Standard Chartered Bank and American Express Bank.

Tobias Kutzewski is currently conducting research towards his PhD at VU University, Amsterdam, the Netherlands. His research interests include entrepreneurship, innovation and research methods. Furthermore, Tobias works as an interim finance manager and is a chartered accountant at the ACCA. He gained extensive practice experience working with Accenture, Deloitte, ING and at a Venture Capital Fund.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 0367322501
• ISBN 13: 9780367322502
• Reliure: Broché
• Nombre de pages: 148
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne