Description du livre Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Gwen Bouvier is a professor at the Institute of Corpus Linguistics and Applications, Shanghai International Studies University, China. Her main research interest is digital communication, specifically civic debate and activism on social . N� de r�f. du vendeur 523129171

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Qualitative Research Using Social Media

Gwen Bouvier

Edit� par Taylor & Francis, Routledge (2022)

ISBN 10 : 0367333503 ISBN 13 : 9780367333508

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Description du livre Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Do you want to study influencers Opinions and comments on aset of posts Look at collections of photos or videos on Instagram Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s).Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean.Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees. N� de r�f. du vendeur 9780367333508

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