Articles liés à Influencer Marketing
Synopsis
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers - those who can impact a brand's marketing and advertising strategies as well as build brand communities - are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience.
Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study - from the Kardashians to Joe Wicks - that demonstrates how the theory translates to practice.
Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Sevil Yesiloglu P.h.D., is a senior lecturer in Advertising at London College of Communication, University of Art London, UK.
Joyce Costello P.h.D., is a Public Affairs Specialist for the US Army, and was previously a senior lecturer in Digital Marketing at Bournemouth University, UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurRoutledge
- Date d'édition2020
- ISBN 10 0367338688
- ISBN 13 9780367338688
- ReliureBroché
- Langueanglais
- Nombre de pages322
- ÉditeurYesiloglu Sevil, Costello Joyce
- Coordonnées du fabricantnon disponible
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Influencer Marketing
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INFLUENCER MARKETING
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Influencer Marketing: Building Brand Communities and Engagement
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Influencer Marketing: Building Brand Communities and Engagement
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Kartoniert / Broschiert. Etat : New. Sevil Yesiloglu P.h.D., is a senior lecturer in Advertising at London College of Communication, University of Art London, UK.Joyce Costello P.h.D., is a Public Affairs Specialist for the US Army, and was previously a senior lectur. N° de réf. du vendeur 395498322
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers - those who can impact a brand's marketing and advertising strategies as well as build brand communities - are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the 'right' communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study - from the Kardashians to Joe Wicks - that demonstrates how the theory translates to practice.Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists. N° de réf. du vendeur 9780367338688
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Influencer Marketing: Building Brand Communities and Engagement
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Influencer Marketing: Building Brand Communities and Engagement
Edité par
Taylor & Francis Ltd, 2020
ISBN 10 : 0367338688
ISBN 13 : 9780367338688
Neuf
Couverture souple
Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
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Etat : New. 2020. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9780367338688
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